What It’s Like To Be A Singaporean Micro-Influencer On Instagram

Dreaming of being a micro-influencer on Instagram and wondering if the life of being one meets your expectations?

Naysayers chastise micro-influencer for taking selfies and posting pretentious remarks, when in reality? It’s far from that. Early this year, Forbes contributor Barrett Wissman calls them the marketing force of the future; while mediakix reports the Instagram influencer marketing is a 1 billion dollar industry.

Like you, we have many questions, but just for today, let’s start with the basic: how does the life of a micro-influencer look like? We speak to Joyce Ng, a popular Singaporean micro-influencer and rising actress. Here’s a sneak peek!

How does a typical day of a Singaporean micro-influencer look like?

7:00 am – 9:00 am: I’m in bed! This is because I usually edit my social media videos over the night.

9:00 am: Some days, if I managed to wake up this early and there are no plans, I go for a morning jog. Other days, I run off for shoots!

10:00 am: Either I’ll have breakfast and wash up after my jog or I’ll be on set for my shoot.

11:00 am: I clear my emails and finish editing my videos. Sometimes, I’ll be reading lines and rolling for cameras on shoot.

So few weeks ago, I get to attend an amazing launch of PHYTOMILLESIME & LIERAC lift Integral! ✨ . So excited to get my hands on @lierac.sg lift integral series! The LIERAC Lift Integral is a skincare series to tighten sagging areas & fill the hollow areas of our skin! (We know we can’t avoid these problems because we do aged!) The Lift integral contains trio of active ingredients which has a tension action, volume action and intensely hydrates the skin respectively. This is the epitome of science and nature combined which aim to give us our youthful look as skin is nourished and lifted! ?. . Besides only focusing on taking care of our face, it is important to take care of our hair & scalp too! I first used @phyto.sg shampoo on tackling my fine hair problem and now I am introduced to PHYTOMILLESIME – the series to preserves and sublimate the vibrancy of your coloured hair! If you’re so sick of having to go back to hair treatments/touch up of your hair colour, Phytomillesime contains botanical active ingredients to lock in colour and prevent further colour fading, protect hair colour from external aggressions and avoid degradation, restores hair fibers, and reveal the hair colour’s intensity and shiny. ?✨. . Thank you @phyto.sg @lierac.sg for always innovating such brilliant skin & hair care products. ❤ Thank you @absoluteprsg for always being so amazing ?. . #phytosg #colorlocker #botanicalpower #redloveapple #lieracsg #liftintegral #7dayslift #empowerbeauty

A post shared by Joyce Ng 黄琬婷 (@jwanting) on

12:00 pm: Aside from shooting, I work on my client’s proposals and update my social media accounts.


And that’s just mornings and early afternoon!

Phew, it looks like Joyce’s life extends far beyond Instagram. For her, not only is there a content creation element to it, but there are also loads of filming involved. The life of a micro-influencer is definitely a lot tougher than it looks.


Want to find out more? Register for Joyce’s Instagram micro-influencer workshop today. Discover the ways to get started, market yourself, and find opportunities that extend beyond social media.  


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