If a stranger were to embark on a self-improvement journey, which would she pick? A heavy book or 1-hour podcast?
Odds are, she’ll pick the latter. And why shouldn’t she? Podcasts allow you to listen to great insights anywhere you want. Perhaps this is one of the reasons why entrepreneurs and freelancers are hopping on to the podcast scene.
The same goes to marketing automation. It's the core of of marketing activities in SMEs, startups, and corporates. The efficient use of marketing automation leads to higher customer engagement and retention and lifetime value.
The opportunity to build relationships and strengthen customer loyalty are just impossible to say no to.
Dinner is included.
Part 1 - What is marketing automation?
- What is it and what can it do for you?
- Why you should have started marketing automation a couple of years ago already
(b) The basics of marketing automation
- Retention & Engagement (nurturing)
- CLTV, customer lifetime value
- Track & Measure
(c) How to implement it in your business today
- Connect tools you’re currently using
- Low investment, high ROI
- Get to know your customers
LIVE: setting up a marketing automation journey within 30 minutes.
Part 2 - How to start a podcast?
(a) What is a podcast, and why you should start one
(b) How to create your podcast?
- Audio Quality
- Podcast Name
- How to make it memorable
- Do’s and Don’t
(c) How to grow your podcast?
- Choose your channels
- Domain name
(d) How to monetise your podcast
- Products / Services