The customer journey is a lot more complicated than we like to think. It takes a group of different elements such as your customer's emotion and their current experience. How prepared are you to impact them for the better?
Learn from an experience designer to plan the entire journey. Discover what it takes to first engage with a customer and get them to buy your product. Ka-ching!
1. Speaker Intro
2. What Is Customer Journey Mapping?
3. Why Do We Map Our Customer Journey?
4. How Do We Map Our Customer Journey?
5. Exercise: Starting The Process
6. Different Types of Customer Journey Maps
7. Exercise: Future State Map
8. What's Missing? What Data Do We Need? + Exercise
9. Stakeholder Planning + Exercise
10. Q & A