The customer journey is a lot more complicated than we like to think. It takes drilling down your customer's persona, desires, and their decision-making process to create a meaningful journey.
Do it well and your marketing automation will be a breeze.
Learn from an experienced designer to plan your customer journey. Discover what it takes to first engage with a customer and get them to buy your product. Ka-ching!
Limited to 20 participants.
Meal and drink are included.
1:30 pm Registration
2:00 pm Workshop starts
5:00 pm Workshop ends
1. Speaker Intro
2. What Is Customer Journey Mapping?
3. Why Do We Map Our Customer Journey?
4. How Do We Map Our Customer Journey?
5. Exercise: Starting The Process
6. Different Types of Customer Journey Maps
7. Exercise: Future State Map
8. What's Missing? What Data Do We Need? + Exercise
9. Stakeholder Planning + Exercise
10. Q & A